Key Topics Menu

Working with the Media > Key Topics Menu

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Key Topics Menu

Click on the Key Topics to find out more about different types of media materials:

1. Press releases and press packs
2. Interactions with journalists
3. Use of experts and patient case studies

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Welcome
Introduction
Key Principles for Media Materials
Key Principles 1: Material must be factual, accurate and balanced
Key Principles 2: Material must be non promotional
Key Principles 3: Subject matter must be ‘newsworthy’
Key Topics Menu
Key Topic 1
Key Topic 2: Interaction with Journalists
Key Topic 3: Use of experts and patient case studies
- Use of experts and company spokespersons
- Use of patient case studies
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