Subtopic: Medical

 

Here are some statements regarding press releases intended for the medical media. Highlight those that you believe are correct.

  • The intended audience should be stated Between the AstraZeneca logo and the press release headline there should be a prominent statement that outlines the intended audience.
  • The SmPC should be provided with the press release this is considered good practice
  • There should be a genuine public interest not necessary – it must be newsworthy for the medical audience e.g the results of an important study
  • The date and asset number must appear on the release
  • The licensed indication must be stated
  • The clinical relevance should be clear
  • Brand names must not be used they can be used to identify the product but they should not be used to excess
Check answer
 

Now take a look at this press release for the medical media; would you approve it? Durvalumab Press Release

Yes No