Here are some statements regarding press releases intended for the medical media. Highlight those that you believe are correct.

• The intended audience should be stated Between the AstraZeneca logo and the press release headline there should be a prominent statement that outlines the intended audience.
• The SmPC should be provided with the press release this is considered good practice
• There should be a genuine public interest not necessary – it must be newsworthy for the medical audience e.g the results of an important study
• The date and asset number must appear on the release
• The licensed indication must be stated
• The clinical relevance should be clear
• Brand names must not be used they can be used to identify the product but they should not be used to excess