Key Topic 1: Press releases and press packs

Various AstraZeneca groups in the global organisation and in Marketing Companies issue media material on a wide variety of topics, aimed at several different audiences.  

Remember that there are also other issues that may impact on media activities e.g. intellectual property, publication policy etc.  All care must be taken to avoid releasing new data in media material that may compromise publication in certain journals.

Media material may be:

In this module we will cover the most common media materials and activities. However the principles covered here apply to all media activities including those involving TV and radio.