Press Releases
AstraZeneca has established a clear framework for review of press releases. When one or more of the following conditions are met, a press release requires global approval:
- Information is of material/financial significance to AZ.
- Information is of strategic importance to the Global and US brand team.
- Global data are presented at US Congresses.
- Global data are published in US publications.
Global material may be adapted and approved for National distribution.
Remember that information made available via the internet and international newswires may result in international availability of material intended for national distribution. Press releases should therefore prominently state the intended audience and this should include a geographic description.
Generally press releases and press packs fall into three categories depending on who they are intended for:
- Medical press materials
- Consumer press materials
- Business press materials
