Key Principles 2: Material must be non promotional

Material should not be presented in a promotional manner e.g. by use of brand logos or excessive use of the brand name.
Data should be presented factually and scientifically.
The information should not appear promotional in tone or presentation.

Consider the following sample press releases and vote as to whether they are acceptable and also whether they are ‘too promotional’ in tone or presentation. Hint – check the SmPCs for the products

  Moventig
fact sheet

Too Promotional Not Too Promotional

 

  Real World Evidence
for DPP4 inhibitors

Too Promotional Not Too Promotional

 
×

Real World Evidence for DPP4 inhibitors

This is not approvable as it contains information and claims (with respect to heart failure) which are not consistent with SmPC but the plain presentation and tone are generally OK. The intended audience has not been stated.

  EVOLVE
press release

Too Promotional Not Too Promotional

 
×

EVOLVE press release

Generally OK but the intended audience is not stated.