True/False Question
Take a look at the following corporate advert for Telocyte. Telocyte is a company that is researching telomerase therapy for Alzheimer’s disease. On their website they say “Our mission is not to help people ‘live with Alzheimer’s, but to ensure that all of us can live without Alzheimer’s. Our mission is to cure Alzheimer’s plain and simple.”
This has not been the subject of any complaint and ‘a future beyond Alzheimer’s’ is the company strap line.
Do you think this corporate advert would be suitable for public dissemination?
Which of the following do you think are important to consider?
- What is Telocytes portfolio? if they only have one product in development for Alzheimer’s then this may be seen as promotion of that product
- Does ‘a future beyond’ raise unfounded hopes for Alzheimer’s patients?
- The company’s research interests Is it sufficiently clear that the statement refers to the company and its research interest and not a product?
- The target audience this could be directed to a subset of the general public e.g those with an interest in science or medical research, but when you consider its suitability you are looking at its suitability for all members of the public
- The cost of placing the advert generally you don’t have to consider advertising costs as a nominated signatory
