Don’t cause undue alarm
Take a look at the following statements made on a website with public access by Boehringer Ingelheim:
“Australia is facing an epidemic of stroke” in people with atrial fibrillation and “this decision could be a matter of life or death for many thousands of elderly Australians with atrial fibrillation”
The decision being referred to was the Australian Government’s deferral of the listing of a particular product to prevent stroke in people who have atrial fibrillation. The primary purpose of the website was to encourage healthcare professionals and members of the general public to petition the Government to reverse its decision to defer the listing.
Would you approve this for dissemination to the general public?
The Committee considered that the language in the website was highly emotive and inflammatory and would create alarm and concern in members of the public.
