Question 1 of 2

Which of the following are true

  • Promotional claims can only relate to licensed indications 

  • Imagery in artwork may constitute a promotional claim 

  • Claims based on comparisons with competitor products are unfair 

  • When claims refer to published studies clear references must be given 

  • Extremes of format should be avoided 

Question 2 of 2

Claims may mislead by

  • Exaggeration 

  • Distortion

  • Omission

  • Use of artwork 

  • Implication

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