Requirements for promotional information and claims – subtopics menu

When evaluating product claims keep in mind that they must encourage the appropriate use of a medicine.
The following is a list of some of the key requirements - Click on each in turn to access more information and illustrative case studies.
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  1. 1.Claims must be accurate, fair and balanced
  2. 2.Claims must not mislead
  3. 3.Claims must be up to date
  4. 4.Claims must not be inconsistent with the
    details of the marketing authorization

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