Requirements for promotional information and claims Menu

Requirements for promotional information and claims

In this section we will look in some detail at the requirements for promotional claims. However before we begin there are a few basics to remind you of:

The word ‘safe’ must not be used in promotional material without qualification. It should not be stated that a product is ‘safe’ or has ‘proven safety’ etc.

Beware of exaggerated descriptions, such as ‘the best’, the ‘strongest’ etc. – these can be difficult to substantiate

Avoid ‘all embracing’ or ‘sweeping’ claims – they are also very difficult to substantiate and should be qualified. Here is an example of an all-embracing claim for ticagrelor: without any information about what exactly ‘long term proof’ refers to in the Pegasus trial it is too broad to be able to substantiate