Which of the following should be non-­‐promotional?

• A presentation given by an AZ medic at an advisory board
• A disease awareness campaign
• A press release to the financial media
• An AZ educational standalone meeting attended by sales personnel
• An AZ funded presentation skills course for healthcare professionals

Which statements are true?

• Non promotional items may become promotional depending on who distributes them
• Press releases should always be non promotional
• Nominated signatories should consider the overall impression given by an asset or activity in addition to the facts
• Press releases to the medical media are allowed to be promotional

Nominated signatories should establish the following facts about an asset before approving it:

• Its purpose
• The intended audience
• The cost of producing the asset
• The country of origin of the asset
• How it will be distributed and used

The following require global nominated signatory approval before use:

• Promotional claims guide
• GMA sponsored journal articles which are scientific
• Promotional exhibition stand at international congress

The following pieces of information are obligatory on promotional assets

• Unique identifying number
• Company address
• Adverse event reporting information
• The company producing the asset or their involvement
• Country of origin