Which of the following are true?

• Promotional claims can only relate to licensed indications
• Imagery in artwork may constitute a promotional claim
• Claims based on comparisons with competitor products are unfair
• When claims refer to published studies clear references must be given
• Extremes of format should be avoided

Claims may mislead by

• Exaggeration
• Distortion
• Omission
• Use of artwork
• Implication

Which of the following are true?

• Imagery but not be inconsistent with the SmPC
• Balance refers to safety as well as efficacy
• Providing relative figures without absolute values may be misleading
• Exploratory endpoints cannot be used to support promotional claims
• Real world data are not robust enough to substantiate promotional claims

The following pieces of information are obligatory on promotional assets

• Unique identifying number
• Company address
• Adverse event reporting information
• Declaration of company involvement
• Country of origin

Which of the following are true?

• Patients should be treated as a subset of the general public
• Information for the public must not be alarmist
• Disease awareness campaigns may not mention specific product classes
• Patients can be used on advisory boards
• Patient support items cannot be distributed by pharmacists