E-mail and other ‘pushed’ digital promotional communications, such as text messages and messages sent from websites are, like conventional mail communications, subject to codes of practice and regulations, including the need for signatory approval.

‘Pushed’ digital communications may constitute advertisements, e.g., because promotional statements are included. If so, they should satisfy all the relevant requirements.

Emails from websites should be clearly identified as from the site itself (e.g., admin@websitename.com)