Key Topic 1: Working with the Media - Subtopics Menu

Key Topic 1: Working with the Media - Subtopics Menu

There are some key principles that apply to working with the media.

These are listed below and we will look at each in turn in more detail.

Material for the media must be factual, accurate, and balanced
The content, style and presentation of media materials must be non promotional
The subject matter and information given in media materials must be ‘newsworthy’ to the intended audience

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