Across

1. When made against competitors these must be fair
2. Promotional claims must be ..., accurate and balanced
3. And 2 down - These are at the top of the hierarchy of evidence
4. Statements cannot be made about products which are ... than the licensed indication
5. Statements should be based on an up to date evaluation of ... of the evidence
6. Overstating ... is a common violation according to the FDA
7. Imagery and artwork can sometimes contribute to off ... promotion

Down

1. ... of safety data can be seen as misleading
2. And 3 across - These are at the top of the hierarchy of evidence
3. When making comparisons medicines intended for the ... purpose should be used
4. Promotional material should ... claim or imply an effect of a medicine that has not been demonstrated
5. This is of particular importance when dealing with emerging scientific opinion or controversial issues
6. Only robust, well conducted ... world studies should be used as a basis for statements
7. The term health professional includes these